For their fifth studio album, Permanent Pleasure, Joywave enlisted award-winning UK illustrator Reuben Dangoor to convey an even finer state of ‘bliss’ (a most contented cat basking in a single beam of light) throughout the serene home ‘setting’ of the vinyl’s pristine recording packaging.  Crisp contours and immaculate furnishings surround the sleeping cat with eye-popping simplicity, capturing the album’s evocative title and ‘Permanent Pleasure’ theme. They also decided to take it a step further, creating a full scene, having the album open and convert into a three-dimensional stand-up vignette.

The band members contributed invaluable insight to the project, with Joywave’s Daniel Armbruster describing the unified packaging as a more in-depth “lights on” version of the cover, noting the overall effect of such a hypnotic state of unfettered repose: “…that sort of wonderfully oblivious state where you’re enjoying the moment and not allowing yourself to be consumed by what’s happening outside. No one is better at putting that into practice than my cats laying in a living room sunbeam.”  Hand-painted ‘cat figurines’ complete the presentation, with one feline statuette even sleeping on the paper circle of the actual record, which perfectly matches the living room rug.

Reuben Dangoor is known for creating striking UK visual commentaries that have successfully traveled around the globe. Whether garnering museum accolades (his debut exhibition ‘Legends Of The Scene’ brought him universal recognition as the first artist to bring the UK Grime and Hip Hop realms to the Tate British Museum) or creating viral and big-brand splash art (his 3-D BBC Dracula series billboards snagged multiple awards) he’s been able to capture the changing tenor of a fast-moving British pop landscape influencing the world-at-large.