New York; New York (December 1, 2016) – Tracey Miller & Associates (TMA), a leading entertainment strategic media and marketing firm, announces the appointment of Serena (Gallagher) Boyd as Senior VP for the company. Boyd will develop and engineer an expanded global strategy for TMA in this specially created role, utilizing marketing, digital, and social media strategies to drive new business growth for the firm and its diverse roster of clients.
As Founder, Tracey Miller guides TMA into its third decade, citing Boyd’s appointment as a noteworthy expansion of the firm’s commitment to broaden the reach of its clients and the TMA brand across all platforms.
“Serena is a longtime friend and colleague who shares our vision in embracing the ongoing changes in our industry as new opportunities to expand TMA’s business model,” stated Miller. “The social and experiential component to music and other entertainment forms has created fewer barriers to emerging artists and brands. Serena will help us diversify the access and exposure we provide, grow our branding and client base, enabling us to reach fan communities and media tastemakers integrating a variety of speciality and niche services that drive interest, create new content, and more efficiently engage the marketplace.”
Recognized as one of the most trusted and respected media relations executives in the music business, Boyd has guided the careers of star artists in multiple genres, developing pivotal media strategies for a wide range of award-winning performers, Grammy-winning superstars, Hall Of Fame inductees, trailblazing urban and hip hop artists and rock innovators.
Boyd returns to the States from England, where she was a media and marketing consultant for U.S. and UK based clients, often partnering with TMA on global campaigns. In addition, Boyd was an adjunct professor teaching on the Music Industry Studies programs at BIMM (British and Irish Modern Music Institute) and The Manchester College.
Prior to her move to England, Boyd helmed Universal Republic Records’ media arsenal as Senior Vice President of Publicity, overseeing campaigns for the top selling roster of gold and platinum artists, including Amy Winehouse, Mika, Colbie Caillat, 3 Doors Down, Owl City, and Damian Marley, as well as working with Rock and Roll Hall Of Fame artists such as Prince and The Who.
Prior to Boyd’s appointment at Universal Republic, she served in several capacities in the publicity department of the Universal Motown Record Group family of labels, helping to re-energize the historic label’s storied legacy. Joining Motown Records as Vice President of Publicity and Media
Relations in 1996, Boyd went on to guide the public relations campaign for such icons as Stevie Wonder, Smokey Robinson, The Temptations, and Boyz II Men, as well as Brian McKnight, Erykah Badu, and India.Arie. In 2003 Ms. Boyd was appointed Senior Vice President of Pop/Rock Publicity for the Universal Motown Records Group navigating the media campaigns for multi-platinum artists including 3 Doors Down, JoJo, Godsmack, and Michael McDonald, among others.
Prior to joining Universal Motown Records Group, Boyd founded her own publicity firm representing some of the most influential artists and executives in the hip hop and urban music landscape, including pioneering hip-hop moguls Russell Simmons and Sean ‘Puffy’ Combs, as well as Notorious B.I.G., The Wu-Tang Clan, and the groundbreaking cable TV series, HBO’s Russell Simmons Def Comedy Jam.
“It is exciting to return to America and have the opportunity to join the TMA team,” commented Boyd. “Tracey is one of the most insightful and innovative strategists I know. I have always admired her creative instincts and unconventional approach to campaigns. I look forward to supporting her as she continues to develop TMA as one of the premier entertainment marketing firms.”
In addition to her duties at TMA, Boyd has joined the Music Department at Rowan University as an Adjunct Professor – Music Business. Boyd holds a Bachelor of Arts from Providence College, received her PGCE qualification from the University of Huddersfield (UK) and is a Fellow of The UK Higher Education Academy. Boyd is a member of The Recording Academy, British Recorded Music Industry (BPI), Americana Music Association (AMA), International Bluegrass Music Association, National Association of Record Industry Professionals (NARIP), and Songwriters Hall of Fame
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ABOUT TMA Tracey Miller & Associates is an all-purpose awareness-provider specializing in unique deliverables across the growing spectrum of PR and social media platforms. The TMA Roster is comprised of breaking new artists and established stars, including a diverse array of clients and brands in the music, film, publishing, charitable, health, lifestyle, live venue & event, and digital realms. Spearheaded by founder, Tracey Miller, an entertainment veteran who blazed her own path in the music business working with such clients as Run DMC, Erykah Badu, Amy Winehouse, India.Arie, 3 Doors Down, and Danny Aiello, to name a few, TMA is currently celebrating its 20th Anniversary. Along with data-driven, intricately targeted media campaigns, comprehensive social media maintenance and other key strategic/cross-marketing services now being offered by TMA, Miller believes that artist development know-how will always be a cornerstone of TMA. “Tailoring a development strategy to the right media message requires the kind of attention to detail we pride ourselves on. From engaging music supervisors to soliciting sponsorship opportunities; from connecting with blogs and social media communities to aligning with label, third-party, and branding partners, we believe the story still matters, and the multiple ways we share our clients’ story with the world is the key to our success as a PR company.” For More Information Contact: TMA 609-383-2323/ info@tmapublicity.com
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